Smart Cells supporting World Cord Blood Day 2018

15th November marks World Cord Blood Day 2018. Smart Cells have chosen to support the day with a social media campaign highlighting stats and facts on cord blood and sharing personal stories of cord blood collection.

Over the past year, UK based private cord blood collection and storage company, Smart Cells, have showed their support for World Cord Blood Day, and cord blood awareness throughout the year, by focusing on the lack of education and awareness around cord blood. Stats had shown that very few parents knew that they had the opportunity to collect and store their baby’s cord blood at birth.

Due to the successes of campaigns including infographics and video content shared digitally by parental influencers and popular websites such as Netmums, awareness is now heightened around the opportunities available to store cord blood. As such, this year, Smart Cells aim to highlight further information around cord blood such as how it can help, what specifically it helps with and the future possibilities for stem cell research from cord blood collection.

They have launched a social media campaign across all their platforms – Facebook, Twitter and Instagram – which uses illustrations to emphasise the following points:

·         Cord blood is a rich source of stem cells that are more pristine than those found in adults due to less exposure to illness or environmental factors.

·         Cord blood can currently treat over 80 diseases.

·         Research and clinical trials into the possibilities of cord blood are prolific – new discoveries are being made every day.

·         Cord blood is easier to collect, store and access than bone marrow.

Smart Cells will also be running an event at the Women’s Wellness Centre on Fulham Road, London, on Monday 12th November to allow people to meet Smart Cells’ Scientific Director, Dr. Ann Smith, and the Smart Cells team, alongside Mr. Keith Duncan, Consultant Obstetrician at the Chelsea and Westminster Hospital. This event aims to raise awareness as prospective parents can talk to the experts about the cord blood collection process and the importance of storing cord blood stem cells.

The company have spoken to parents who have been through the experience of having their cord blood collected at birth in order to share their stories about the process. Their belief is that not only is medical research key, but that ensuring parents who choose the option for cord blood collection are well-informed. There have been myths that the process can be painful, difficult or otherwise stressful, but these stories show just how quick and simple the procedure can be, especially when considering the benefits that cord blood collection and research can bring.

Laura from Laura Butler-Madden had her cord blood collected and stored with Smart Cells:

“When we were first told about Cord Blood collection and storage, we were fascinated to find out more. We researched different options and settles on Smart Cells. Many believe that stem cells hold the key to many future treatments and cures of disease. By storing our baby’s cells and tissue (which was collected at birth by the midwives), we feel we are really investing in her future and health. It’s exciting to see how stem cell therapy evolves and we are really happy we made the decision to do it.”

Katie from Mummy Snowy Owl shared her thoughts:

“I first heard about cord blood donation in the early stages of my pregnancy but I’d taken fertility drugs to help me conceive I thought I wouldn’t be able to take part and that our cord and placenta would end up in the clinical waste as normal. I discovered though that as I hadn’t had IVF I could still donate.

The process was incredibly simple. One of the team came to see me when I was in the early stages of labour and helped me complete the form and explained how the process would work after I’d given birth. Most importantly they explained that there would be no pain or risk to both the baby and myself.

After having a hard time conceiving and a traumatic labour, it felt good to be able to give back by donating my cord blood.”

Kirsty from Navigating Baby said:

“Before I had my children I did not even know you could donate your cord blood, but after hearing how it could help other children I was immediately convinced. It was as easy as filling in some paperwork. We even received a thank you card afterwards which I have kept for my 4 children. Such a lovely and simple way to maybe help another child just by being born.”

Orly Daniel spoke about her experience:

“Honestly, it’s already a bit scary having a baby, and the whole Smart Cells process was painless. From the day I booked the service, I was given a 24hour phone number to call when I was in labour to get my sample collected by the phlebotomist. Literally as I was going to hospital my husband called her, and we kept her updated and she was there at the end to collect the sample and have it sent to Smart Cells. Couldn’t be simpler.”

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