Cologne, 2 December 2015 – Healthcare meets Social Media: Now for the fourth time, the HealthShare Award is honouring creative healthcare campaigns and actions that make innovative use of Facebook, YouTube, Twitter, Instagram and the like. Submissions are being accepted starting immediately.
Invited to participate are all campaigns and actions that use social media to spread the word about medical issues. Whether YouTube channel, video blog, Twitter feed or Facebook campaign: What counts is the idea, a fresh way of communicating, creativity and interaction with the target audience.
The HealthShare Award is awarded in two categories: The jury, consisting of social media nerds and healthcare experts, decides on the classic jury prize. After that, we will find out who is in the lead with the more than 1,000,000 users of the DocCheck community. From the jury’s shortlist, users of the largest community for medical professions in Europe will nominate their favourites.
The winners of the HealthShare Awards 2014 were the Australian video campaign “Dr Gordon Oogle,” which parodied online diagnostics with much wit and irony, as well as the Irish project “Ditch the Monkey” to strengthen the self-esteem of young people. A special honour was awarded to the Austrian children’s hospice action “Kinderseelen sind zerbrechlich” (Children’s souls are fragile).
The members of the jury include among others Dr Frank Antwerpes (CEO DocCheck), Dr Johannes Wimmer (“Dr Johannes”), Dr Fritz Höllerer (CEO Hellomint), Burghard Drews (Creative Director antwerpes ag) and Stefanie Dölz (Senior Communications Manager Online Stada). Submissions are free of charge. The deadline for submissions is 26 February 2016. More information is available at www.healthshare-award.com
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